Features and Benefits
City Group Marketing Inc. uses technology to innovate, entertain and enhance the Internet experience. We do this by building websites that adhere to the following key principals:
Ease of Use
The minimization of user frustration is critical to establishing a high degree of user retention and ensuring client satisfaction. All of our websites will employ a unique user-interface which ensures that our product is easy to use and that all of the information contained on the site is conveniently available.
At-your-fingertips (AYF)
The content on our web pages will be organized to provide a level of standardization, improved operating activities, speed and convenience found only in the best of breed online services. It will be readily available and quickly retrievable ensuring our users enjoy a valuable and meaningful experience.
Quick Loading
More than a third of users “bailout” after only 8 seconds of waiting for a webpage to download. Bearing this in mind City Group Marketing Inc. will make the necessary investment in hardware infrastructure to ensure that our dynamic, graphic rich web properties load as quickly as static, text driven sites.
Common “Look and Feel” (CLF)
All of the websites within the City Group network will share the same basic attributes and functionality. The common look and feel of our properties will foster awareness and recognition of our product, and build brand awareness fueling our competitive advantage.
Interactive Capability
City Group Marketing Inc. will invest in the development and deployment of superior technological solutions that combine applications with innovative, personalized, client-focused benefits, and interactive capabilities which enable users to “experience” their use of our web properties. By establishing and building relationships between customers and the environment, City Group Marketing Inc. will improve the effectiveness of, and loyalty to, our products. Communication tools such as forums, messaging, email, bulletin boards, review and rating systems, and opinion polls may be incorporated into the system to allow users to communicate directly with one another to discover new or highly recommended products and services in their community of interest.
Language Conversion
City Group Marketing Inc will look to imbed solutions that enable users to view the content of our web properties in the language of their choice. This will be a unique product offering in the marketplace that will not only distinguish us from the competition but will also assist us in better serving the needs of our global clientele.
Search Capacity
All of our sites feature fully searchable databases. In addition to assisting users to find information on the Company’s websites our search capability will allow users to “search the web” from our properties. We offer external search capability as a courtesy to our users who may not find what they are looking for on our pages. The information we gather from tracking search activity will provide the Company with excellent data for customer service improvement.
Business Tools and Utilities
City Group Marketing Inc. provides solutions that give our strategic partners complete control over their product and service offerings. For example, by providing them with the capability to update their offerings in real time using our Vendor Update tool, they can tailor their message, image and offerings in the market effortlessly, proactively, as often as they would like. The utility might be used to assist with the liquidation of inventory, to increase sales by way of new offerings, or to utilize excess capacity.
Product Differentiation
More than an just an information portal with millions of visitors, City Group Marketing Inc.’s websites will serve as a preferred intermediary for the acquisition of goods, services and information in communities throughout North America.
As an electronic gateway to information and market services the portal draws upon common search and transactional functionalities capable of delivering innovative, neutral, personalized and secure solutions to millions of potential users across our network of virtual communities.
One of the primary benefits of using the Internet is its ability to tie together people with diverse backgrounds from disparate locations. City Group Marketing Inc.’s unique approach of making our services available to all market segments, including business to business, business to consumer, business to government, and business to not for profit, will aid in the creation of virtual communities online. These communities will consist of various groups of consumers and business users who will interact with each other because of their common interests.